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★ PRESENTING SPONSORS ★ An important note:There are two bills currently working their way through the New York State Legislature — Senate Bill 1726 and Assembly Bill 4918 — both pose a serious threat to every rent-to-own business operating in New York State. Both bills propose reclassifying the rent-to-own transaction as a "financing arrangement," which would subject it to New York's usury law and its interest-rate caps. That definition lumps RTO agreements in with merchant cash advances, buy-now-pay-later products, litigation funding, and earned wage access transactions — financial products that have nothing in common with a traditional rental-purchase agreement. Under New York's General Obligations Law §5-501, the civil usury cap sits at 16% per year, and applying that formula to a weekly or monthly rental transaction makes it mathematically impossible for dealers to cover their real operating costs — merchandise, delivery, servicing, maintenance, and the no-credit-check access that RTO customers depend on. The result wouldn't be cheaper rent-to-own. It would be no rent-to-own at all. What makes this fight even more frustrating is that New York already has a strong, working law governing the RTO transaction. Article 11 of the New York Personal Property Law — Sections 500 through 508 — defines a rental-purchase agreement as a rental, not a loan, and explicitly states that a compliant agreement is not a retail installment contract and does not create a security interest. That statute has been on the books since 1986, with APRO's direct involvement in shaping it, and it already provides meaningful consumer protections. APRO and the New York Rental Dealers Association (NYRDA) have been actively fighting these bills, participating in a New York Legislative Day where they met with fifteen Assembly and Senate members to educate lawmakers on the damage SB 1726 and AB 4918 could cause to the more than 200 dealers and 1,500-plus RTO employees across the state. The bills have not passed — but they are moving, and the industry needs every informed voice it can get. For a full breakdown read the RTO Show Blog Post Interviews:Special EventsRTO Industry NewsArticle: Best Prefab Garages & Storage Buildings to Buy in 2026 with Rent to Own The Rent to Own Shed industry is growing fast. Sheds Store, a Midwest-based prefab building dealer, released its 2026 ranking of the best prefab garages and storage buildings, topping the list with its own 12x32 Garage available on-lot in Vincennes, Indiana. The 384-square-foot structure is built with LP SmartSide siding, fits a full-size vehicle plus workshop space, and can be delivered in under two weeks — a major selling point as rising lumber costs and contractor backlogs continue to push buyers toward ready-built options. The list also includes national names like Tuff Shed, Heartland Industries, Arrow Storage Products, and Cook Portable Warehouses, which offers a rent-to-own delivery model with no credit check required. Source: OpenPR.com - 5.26.26 Article: Key Strategic Developments and Emerging Changes Shaping the Rent-to-Own Platforms Market Landscape The rent-to-own platforms market is on a strong growth trajectory, projected to reach $13.25 billion by 2030 at a compound annual growth rate of 11%, driven by the rise of digital and hybrid RTO models, growing demand for smart home appliances and electric vehicles, and the expansion of flexible payment options. Key players shaping the space include familiar names like Snap Finance, Katapult, FlexShopper, and Premier Rental-Purchase, alongside newer entrants pushing innovation in subscription and lease-to-own frameworks. The market spans consumer electronics, furniture, appliances, and automobiles across both residential and commercial segments — a reminder that the RTO model continues to prove its relevance well beyond the traditional brick-and-mortar store. Source: OpenPR.com - 5.25.26 Article: 2026 Rent-to-Own Industry Report: A Resilient Industry Serving Millions of American Households APRO's 2026 Industry Health Survey shows the rent-to-own industry is alive and well, generating $11.8 billion in annual revenue, serving more than 6.7 million American households, and supporting over 34,000 full-time jobs nationwide — with roughly one in every twenty U.S. households using RTO services during 2025. The report also challenges common misconceptions about who uses rent-to-own, revealing a customer base that spans a wide range of income levels and age groups, with the largest segment falling between ages 35 and 54. Perhaps most telling is the industry's outlook — 96% of dealers surveyed reported being optimistic about the future, with active plans for store openings, acquisitions, and continued growth heading into 2026. Source: RTOHQ.org - 5.26.26 Article: Acima Leasing Reviews and Ratings Want to know more about Acima and how it works? Here's the breakdown: Acima Digital, is a lease-to-own platform operating under Upbound Group (formerly Rent-A-Center), partners with over 15,000 retailers nationwide and offers approvals up to $5,000 for consumers with less-than-perfect credit — covering everything from furniture and tires to electronics and appliances. The most critical thing any potential customer needs to understand is the total cost: Acima's own disclosures state that completing the full 12-month lease "may cost more than double the cash price," meaning a $600 item could end up costing $1,200 or more. The platform is best suited for credit-constrained shoppers who have no lower-cost financing alternative and can commit to using the 90-day early purchase option — which brings the total cost down to roughly the retail price plus a small fee — making it a choice for those in need. *This article breaks down most aspects of Acima and how V-RTO (Virtual RTO) stacks up against tradition Rent to Own. Source: Inquirer.net - 5.28.26 Support the ShowIf this newsletter made you think, share it with someone else in the industry. Subscribe to this newsletter | Follow us on FaceBook, Instagram, LinkedIn, YouTube
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I'm a podcaster and professional in the RTO industry who loves to talk about marketing & branding, personal and professional development, and applicable industry technologies. Subscribe to The RTO Show Podcast newsletter.
★ PRESENTING SPONSORS ★ Premier Sponsor Assosiation of Professional Rental Organizations APRO elevates the rent-to-own industry through advocacy and education to better serve our members. Vendor Sponsor Wow Brands Designed specifically for the rent to own industry with ecommerce and lead generation strategies. Dealer Sponsor RNR Tire Express The best value on today’s top brand name tires and wheels. A Word from the Host: Tariffs Are Hitting Our Showrooms. Here Is What Dealers Need to Know. If...
★ PRESENTING SPONSOR ★ The Association of Professional Rental Organizations - APRO wowbrands | Digital Marketing Solutions | Stay ahead of the rest A note from the host The World Came to Our Doorstep, and It Reminded Me Why I Love This Industry The FIFA World Cup has landed in the USA, and you can feel it everywhere. The flags, the chants, the packed sports bars, the millions of visitors experiencing this country for the first time. Social media is flooded with reactions from fans around the...
★ PRESENTING SPONSOR ★ The Association of Professional Rental Organizations - APRO wowbrands | Digital Marketing Solutions | Stay ahead of the rest A word from the host As the rent-to-own industry expands, one question keeps surfacing in every conversation: how do we find new ways to serve our customers? AI sits at the center of it all — the boogeyman some say could change the course of history. But what if it's not something to fear? What if AI is the mirror that exposes our blind spots so...